Privacy Policy

Effective Date: January 2, 2026

At Purely, we take your privacy seriously. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our mobile application (the "App").

1. No Collection of Personal Data

Purely does not collect, store, or transmit any personal information. Because Purely is built using Apple's native Safari Content Blocker API, the App does not have access to your browsing history, the websites you visit, or any data you enter into Safari. The App simply provides a set of rules to the Safari browser, which Safari then executes locally on your device.

2. No Tracking and No Analytics

We believe in a pure experience:

• We do not use any third-party analytics tools (like Google Analytics or Firebase).
• We do not use cookies or any tracking technologies to monitor your behavior.
• We do not display any third-party advertisements within the App.

3. Data Processing via Apple

The only data we may receive is "Aggregated/Anonymized Data" provided by Apple through App Store Connect (such as crash reports or App Store impressions), provided you have opted-in to share that data with developers via your iOS settings. This data is entirely anonymous and cannot be used to identify you personally.

4. Children's Privacy

Since we do not collect any data, Purely is safe for children. We do not knowingly collect personal information from children under the age of 13.

5. Third-Party Websites

Our App may contain links to our official website or support pages. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us, and we strongly advise you to review the Privacy Policy of these websites.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.